going from responsibility & opportunity to profitability
Courtesy future perfect comes a fiting followup to my cellphone fossil post, Jan Chipchase talks of Nokia's "remade' branded effort to create recycled phone products attractive to the buying produc, thus reclaiming parts from (conservatively) maybe millions of phones, and thus generating a new cash model while reducing environmental bruising.

"Is it possible to make an upcycled mobile phone entirely from recycled materials? One that consumers want to buy? At a price that puts it within reach of the mass market? The discussion is well underway."

Though the corporate giants are now actively discussing ways to sell 'greener' phones and generating prestige for them in order to charge a profit, Chipchase's post is accompanied with images of the owner of a smallscale regional cell repair shop... because the biz of reclaiming tech is already a proven model on streets if not in boardrooms.